Do you remember the moment when the idea for this label was born?
It began with the inspiration and the idea of the Renaissance. I wanted to breathe life into a product, to give them more value.
This vision led to the creation of Parin’s first core line: “The Shapeshifter.”
Inspired by the Greek mythical figures, who could freely change their form.
How would you define the design of Parin?
Precise refined tailoring and silhouettes combined with considered design which is elegant, smart and sexy in use, fit and feel. With the intention to offer modern effortless elegance in the daily life.
It is a contribution to our new way of living and traveling, with lightness, with attitude, with a smaller wardrobe, that functions better in an alternately styling mood. Curated with new classics designed for intuitive way of dressing.
Parin is my playground, where i can think design in more dimensions. It's challenging my curiosity and knowledge and gives my work a deeper sense.
Throughout my almost ten years as a designer, it got more and more important for me pushing design a little further in it’s function. To use my collected experience in pattern making and design, to get the most out of a product.
A body-aligned fit, movement, the properties of the material and refined craftsmanship form the foundation of my design.
Anna Parin
Sourcing and Production
